Week 2 Blog Assignment Due 4/20/07

Remember your blog assignments are due at the beginning of class time........that includes your printing!!

FASHION MARKETING
Read the attached article on Fashion Marketing 101:
http://www.optitex.com/en/News_-and-_Events/Professional_Articles/Fashion_Marketing/Fashion_Marketing_101

Write a brief summary of the article. and answer the questions below
How do fashion marketers help designers?
How do fashion marketers help retailers?
What do you think are some of the most important characteristics of fashion marketers?
Which one do you feel is the most important? Why?


SALES AND MARKETING
Read the attached article on Buzz Marketing.
http://www.graphicdefine.org/issue1/buzzmarketing

This concept has been generating alot of "buzz" in the marketing industry. Summarize the article making sure you define buzz marketing.
Why is it important?
Do you believe buzz marketing can work? How?
Give an example of specifically how you could create "buzz" about the product you are designing for your product development project.

Week 1 BLOG ASSIGNMENT DUE 4/13/07

Welcome to the blog!! Here is where you will find your weekly homework assignment. You may also find extra credit assignments and other random bits of information that I find interesting. The weekly assignment is due at the beginning of the hour on the day it is due. Each assignment is worth roughly 10 point. If it is turned in after the beginning of the hour, the most it will be worth is 7 points. If it is handed in on Monday, it will be worth 5 points. You will see how quickly these points can add up.....or not add up!!

Please turn in your assignment in the following way:

• Your name and hour
• Blog Week
• Blog Title
• Make sure to site your sources if you are researching

Fashion Marketing

Find a blog that discusses topics for your class. This can be accomplished by doing a google search on Fashion Blogs. Read several entries and answer the following questions:

What is the name of the blog? Make sure you provide the name and a link

Who writes the blog: name, profession, etc. Is it one person or a group
Where is the blogger from
How frequently (in general) do they blog
What types of topics do they blog about
Copy and paste one entry to your paper, to give us an idea of topics discussed.
Did you like the blog? why or why not
What could we use the blog for in class
Remember to come prepared to share your results with the class!!

Happy Blogging

SALES AND MARKETING

Find a blog that discusses topics for your class. This can be accomplished by doing a google search on Marketing Blogs. Read several entries and answer the following questions:
What is the name of the blog make sure you provide the name and a link
Who writes the blog: name, profession, etc. Is it one person or a group
Where is the blogger from
How frequently (in general) do they blog
What types of topics do they blog about
Copy and paste one entry to your paper, to give us an idea of topics discussed.
Did you like the blog? why or why not
What could we use the blog for in class
Remember to come prepared to share your results with the class!!

Happy Blogging

Week 9 Blog Assignment Due 3/30/07

OK everyone, this is it.......your last blog assignment. Please remember it is due at the beginning of the hour on Friday....some of you really need the points!!

Have a great week everyone. I've really enjoyed this term and I hope you have too!!

ADVERTISING

http://advertising.about.com/od/planning/a/interactivetv.htm

Please read the above article on the future of advertising. Of course you must write a brief summary and tell me if you think the items mentioned in the article could happen. Then tell me two things you think will happen in the future as relates to adveritising.

SALES AND MARKETING

http://edgeperspectives.typepad.com/edge_perspectives/2006/07/mastering_new_m.html

Please read the above blog entry of a blog I've really enjoyed reading as of late. In this entry, John Hagel talks about marketing in the future. Summarize the article and tell me two ideas he has that you think are the most realistic. Don't forget to tell me why you think so!!

ENTREPRENEUR

http://www.entrepreneur.com/startingabusiness/teenstartups/article159566.html

Please read the above article on teen entrepreneurial ideas. Summarize the article and tell me two ideas you think would work best and why. Also, tell me what you could do to be entrepreneurial as a teen. Maybe some of you are already doing something!!

Week 8 Blog Assignment DUE 3/23/07

Your assignment this week is to find a podcast that discusses a topic that relates to your class. For those of you who don't know, a podcast is an audio discussion, lecture, speech, talk, interview, that is posted on the web for all to listen to. You are to search and find either an audio or video podcast. It should be at least five minutes long. Listen to the podcast and write a summary about it....make sure to tell me what you learned. Also, provide a link to the podcast. For extra credit you can download a podcast to your ipod or MP3 player. Share it with me and if I use it for class, you will get extra bonus points. I look forward to listening to all the great stuff I'm sure you will find!!

Some areas to search are:
podcasts.yahoo.com
getapodcast.com
podscope.com
podzinger.com

Happy Friday

I hope this makes you laugh as much as it did me!!

http://www.youtube.com/watch?v=K1lDBx1gBww

Week 7 Blog Assignment DUE 3/16/07

Are you a "sheepwalker" ? (no that's not a typo)

Please read the following article on Sheepwalking.... http://sethgodin.typepad.com/seths_blog/2007/02/sheepwalking.html

Please write a summary of the article and answer the following questions. This is more of a philosophical assignment than it is about business and marketing. However, concepts from the article can be applied to life and the business world.

• Do you believe in the concept of "sheepwalking"? why/why not
• Is the concept of "sheepwalking" applicable at WHS? why/why not and give examples
• What can schools do to avoid the pitfalls of "sheepwalking"
• Have you seen "sheepwalking" in action? give an example
• Are you a "sheepwalker"? why/why not
• What can you do to avoid becoming a "sheepwalker"

Only two more blog assignments to go!!!

Week 6 Blog Assignment DUE 3/9/07

The Jones Soda Phenomenon

http://www.fastcompany.com/magazine/92/jones-soda.html

Read the fabulous article about Jones Soda and its creators by clicking on the above link. Write a 1/2 page summary/interesting points about the article. Then write down three interesting pieces of information about Jones Soda company that directly pertain to your particular class. Either Advertising, Marketing, or Entrepreneur. You may want to google Jones Soda for further information. Find out what makes this company unique for business, what it cares about, and how it created a niche for itself. Have Fun!!