First Blog!!! DUE 9/7/07

Hi Everyone and welcome to the blog. This is the site you will need to go to at least once a week to complete an assignment. You may want to check back often, as I will sometimes post extra credit opportunities!!

Each time you log on, look for your class name. Below that name you will find your assignment for the week. You need to complete the assignment and turn it into the me in class. This is considered homework and extra time in class will not be given for completion in class. These assignments are due at the beginning of the hour on the day they are due.

So, for your first blog assignment you are to find a current event that relates to your subject matter. By current, I mean within the last month. For the sports marketing students that does not mean sport scores or movie ads. I'm looking for articles that offer a perspective about what we will talk about in class. For sports students that could be about stadium news, new teams, awards, new season tv show prospects, etc. For Law students that means great cases and news items that relate to law. For fashion students that could mean talking about Target's relationship with designers or back to school fashions.

You are to do the following

• Find an article and remember the source


• In a word document put your name, hour and date in the upper right hand corner of your paper


• At the top of your page put the name of the article and the source where you found your article


• Write a brief summary of the article and tell me how it will relate to our class. I'm looking for about 1/2 of a page.

I have some creative assignments planned for this term, so I'll see you right back here next week!! MS. O

Week 8 Blog DUE 6/1/07

Fashion Marketing

Fashion Interview

This assignment will give you an idea of the fashion industry in recent years. You will have a chance to talk with parents and other adult friends and family about their teenage fashion look!! You will need to do the following

· Compose five (5) questions you could ask an adult about fashion during their teenage years

· Interview two adults using your questions. Write down their answers

· In a one page document create the following to be turned in:

o Name and relation of the person you are interviewing
o Questions and answers of the interview
o Answers, in complete sentences to the following (for each adult):
§ What is your opinion of their style
§ Compare/Contrast your style to the style of the interviewees
§ If you have any pictures of the adult fashions you could scan and add to your paper, that would be a bonus!!!


Sales and Marketing

http://edgeperspectives.typepad.com/edge_perspectives/2006/07/mastering_new_m.html

Please read the above blog entry of a blog I've really enjoyed reading as of late. In this entry, John Hagel talks about marketing in the future. Summarize the article and tell me two ideas he has that you think are the most realistic. Don't forget to tell me why you think so!!

Week 7 Blog DUE May 25

FASHION MARKETING

Ok, so I'm not obsessed with Sarah Jessica Parker, but I'm loving her strange connection with the Steve and Barry's stores. I'm also interested in all the promotion that is surrounding the launch of her new clothing line on June 7th. So....

Log onto the SJP bitten clothing line website at www.bittensjp.com. Also log onto the Steve and Barry's site for comparison. www.steveandbarrys.com

• Check out the sjp bitten site. Look at the preview of over 400 items she will have for sale.
• Describe the look of the clothes. who is the target market? would you buy them....why or why not?
• Check out the Steve and Barry's website. What do they offer on their site
• Why would sjp choose to work with Steve and Barrys? Do you think it is a good fit? Why or why not?
• Do you think the line will be successful? Why or why not?

SALES AND MARKETING

http://smallbusiness.aol.com/grow/marketing/article/_a/seven-steps-to-marketing-your-new/20051213183709990019

Read this article on the seven steps to marketing your new product. List each step and tell me the following:
Brief description of the step
Why it is important
Specifically, how would you apply these steps to the new product you are developing?

Week 6 Blog DUE 5/18/07

Yes you have a blog assignment this week......but it's an easy one!!

Fashion Marketing and Sales/Marketing

Find a current article relating to your class (it should be an article and not an ad or a picture). It can be about any topic discussed in class or get creative.....but it has to relate to class.

• Attach a link to the article
• At the top of your paper, write the name of the article, the author, the date the article was published, and the source
• Write a short summary paragraph
• Write a short paragraph as to how this article relates to your class
• Be prepared to present these on Friday!!!

Week 5 Blog Assignment

Ok everyone, because I will be in NYC this week........NO BLOG ASSIGNMENT THIS WEEK!!! Aren't you excited? There are two conditions for this gift:

• You are very well behaved for the sub
• You keep this little secret to yourselves....make everyone look it up and figure it out for themselves.

We'll see you next week!!!

Week 4 Blog Due 5/4/07

Fashion Marketing

Examine the following websites
http://www.designcollectivempls.com/
http://beehiveco-op.com/

In your own words tell me the following

• What are these two websites? Give detailed descriptions
• Who are their target market? Why?
• What type of merchandise do they sell?
• In what type of space are they located?
• Based on the websites, how are their stores laid out?
• If you were a local designer, how could you get your merchandise in the store?
• Would you shop there? Why or why not?
• There is a huge trend toward "indie" designs for everything from clothing to home. Why do you think that is......you should be able to write a paragraph on this one.

Sales and Marketing

Please read the following article:

http://www.entrepreneur.com/marketing/marketingideas/guerrillamarketingcolumnistallautenslager/article172286.html

This article talks about guerilla marketing which we will be discussing this week in class.

Write a summary for this article and making sure to tell me why guerilla marketing is important. Then, go to google images and find 5 expamples of guerilla marketing (there were 46,000 hits when I looked it up, so you should easily be able to find 5). Copy the picture to your paper and write the following:

• What the guerilla marketing is
• Company
• Do you think it was effective...why or why not

Be descriptive...you know details count!!

Week 3 Blog DUE 4/27/07

Ok, So this got posted a little late..... you'll still have plenty of time to get it finished!!

FASHION MARKETING

Please read the attached article:
http://money.cnn.com/2004/09/28/pf/sixfigs_eight/index.htm

Read about the lucrative, but highly unpredictable world of fashion forcasting. Summarize the article and talk about the risks and stress involved in having this kind of job. Then find a blog or company that deals in forecasting and tell me what you think some of the next great fashion trends will be. I can't pay you six figures, but it will be fun to hear what you come up with!! Make sure you site your sources.

Some suggestions for sites to look at:
www.fashioninformation.com
www.iconoculture.com (based in MN!!)
www.springwise.com
www.trendspotting.com


SALES AND MARKETING

One of the concepts we talk alot about in marketing is the concept of promotion. Getting the word out about your product or service through conventional or unconventional means. Many times during your life you will have the opportunity to promote yourself, so we bring up the topic of self promotion. Sometimes it is referred to as networking. Think about all the times you may have to promote yourself: jobs, scholarship, dates, colleges, interviews, marriage proposal, inlaws, or even impressing your teacher during class!! Think about how you would promote yourself as someone I should give 100 points extra credit to. I'm not going to give those points out, but for this assignment do the following:

• Look up the concept of self promotion and tell me what you find online (what sort of things pop up on your search). Describe 3
• Create a tagline or slogan for yourself which best describes why you would deserve the 100 points
• Make sure to describe your tagline
• Finally, write a paragraph or listing of reasons (realistic) as to why I should pick you.