Read Seth Godin's post on suberbowl ads. http://sethgodin.typepad.com/. It is called Understanding the Superbowl. Be sure to click on the links within the post, especially the Apple ad of 1984. This was THE ad that changed Superbowl and other event advertising. If you haven't read George Orwell's 1984, you might not get the ad, but watch it anyway.
Find a blog or article that discusses Superbowl ads and aswer the following questions:
- What does Seth Godin say about Superbowl ads in general?
- Which ads does your blog/article say were the best?
- Which ads does your blog/article say were the worst?
- Which one was the most expensive?
- Which company had the most ads?
- What new characters were introduced that may continue to be popular after the Superbowl?
- Which company had the most trouble getting their superbowl ads on the air?
- Which ad did you like the most?
SALES AND MARKETING
Read this article on the seven steps to marketing your new product. List each step and tell me the following:
- Brief description of the step
- Why it is important
- Specifically, how would you apply these steps to the new product you are developing?
ENTREPRENEUR
Find a website that discusses the desirable characteristics of an entrepreneur. List the top 10 and for each one describe why that particular characteristic is important. Then tell me which of these characteristics you possess and why. Also tell me why or why not you would make a good entrepreneur.
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