Monday, December 17, 2007

Week 6

Happy Holidays everyone!!! No Blog this week. But check back often now and during break, there may be some extra credit opportunities available. Enjoy your time off!!

Monday, December 10, 2007

Week 5 Blog Assignment DUE 12/14/07

Please make sure you are labeling your assignments and using a correct header at the top as described earlier

Sports Marketing-
look up the website: Check it out and answer the following quesitons
- what is the website selling
- what else besides merchandise are they "selling"
- what is the price range
- describe three uses for their products (check out their gallery for inspiration)
- would something like this work at the local level? why or why not


Check out the article above. It talks about Walmart's advertising campaign for the holiday season 2007. Write a brief summary of the article. Answer the following
- Why is Walmart making saving money a good thing
-What economic factors happening right now would suggest that we should start thinking about saving money
-Give an example of one of their taglines. What does it mean? Will it work? Why or why not?

Towards the end of the week, we will be discussing starting your own online business. Please do some internet research and discuss with me (that means list and describe) five things that are important for starting an online business. I've researched this and there is tons of information out there. This should be an easy blog for you!!

Sunday, December 2, 2007

Week 4 Blog Assignment Due 12/8/07

Please remember to label your blog assignments by the title and week. Thanks!!

Sports and Entertainment Marketing
This week you will be checking out the website It is a site that works with athletes and compaies to find sponsor match ups. Please explore the site and answer the following questions.
- What is the difference between sponsorship and endorsement?- How did this site get its start?
- What is the purpose of the site?
- Does the site work with any particular types of sports?
- What are some examples of sponsorship matchups?
- How would being a part of this site benefit the athletes and sponsors?


Please read the above article on the future of advertising. Of course you must write a brief summary and tell me if you think the items mentioned in the article could happen. Then tell me two things you think will happen in the future as relates to adveritising.

Visit the Federal Express website ( Read the information provided on how to track a package online.
-Where is the drop off location closest to WHS.
-What other services are offered by this distributor
-What companies are affiliates of FedEx? Why would they be affiliates?
-Fedex has formed a partnership with Kinkos. Describe some benefits of this partnership for both Fedex adn Kinkos.