Please remember to label your blog assignments by the title and week. Thanks!!
Sports and Entertainment Marketing
This week you will be checking out the website www.sponsorhouse.com. It is a site that works with athletes and compaies to find sponsor match ups. Please explore the site and answer the following questions.
- What is the difference between sponsorship and endorsement?- How did this site get its start?
- What is the purpose of the site?
- Does the site work with any particular types of sports?
- What are some examples of sponsorship matchups?
- How would being a part of this site benefit the athletes and sponsors?
Advertising
http://advertising.about.com/od/planning/a/interactivetv.htm
Please read the above article on the future of advertising. Of course you must write a brief summary and tell me if you think the items mentioned in the article could happen. Then tell me two things you think will happen in the future as relates to adveritising.
E-Commerce
Visit the Federal Express website (www.fedex.com). Read the information provided on how to track a package online.
-Where is the drop off location closest to WHS.
-What other services are offered by this distributor
-What companies are affiliates of FedEx? Why would they be affiliates?
-Fedex has formed a partnership with Kinkos. Describe some benefits of this partnership for both Fedex adn Kinkos.
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