Sunday, February 22, 2009

Week 5 Blog DUE 2/27/09

OK, so I have a sort of different blog for you this week. For marketers, advertisers, and entrepreneurs it is vital that they know who their customers are. If they don't, they might not be in business very long. So I'm going to ask you several questions that a marketer might ask if they were trying to find out what type of customer you are.



Copy and paste the questions into a work document and then answer them as honestly as you can. Remember to label your paper appropriately!!



1. When was the last time you ate fast food?

2. When you eat fast food, how much do you usually spend?

3. When was the last time you bought your own article of clothing?

4. How much was it? What was it?

5. Do you own a credit card?

6. Do you have a facebook page?

7. How often do you check your facebook page?

8. How many texts per month do you text?

9. Do you have to pay for your own phone bill?

10. What do you like to do on weekends?

11. Do you have a part time job? How many hours a week do you work?

12. If so, what type of job is it?

13. How many hours a week do you watch TV? What types of Programs do you watch?

14. How many hours a week are you online? What types of things do you do online?

15. Where do you get your news?
Newpapers, tv, online, I don't watch the news

16. Do you watch any online programs? ex....hulu.com, abc.com....if so what do you watch?

17. How many times a week does your family eat dinner together?

18. How many hours a week do you spend talking with family member?

19. How many hours a week do you spend talking with friends? inlcude texting.

20. Are you male or female?

21. Are you a sophomore, junior, or senior?

22. What is your favorite part about high school?

23. When was the last time you were really intriqued or inspired in the classroom? What were you doing?

Monday, February 16, 2009

Week 4 Blog DUE 2/20/09


Hi Everyone Its midterm this week, and that means that any work that is not turned in due to absences is due by this Thursday, no exceptions. If you are beyond two days past your absence, you will take late points. Also, if you just didn't turn something in, get it in, even if you have to take late points.....its still worth it!!


Blog For All Classes


Please find a current event that relates to your class. The article should be from within the last week. Write at least a paragraph summary on the article and a paragraph on how it relates to the class. I will be checking the quality of your writing as well as the connections you make to your class. Some of you have been a little brief with your writing, so make sure you show me your best work.

Sunday, February 8, 2009

Week 3 Blog DUE 2/12/09

Entrepreneur

Reasearch, list and describe 5 of the top "at-home" businesses
What are they- name and describe the business
Investment (time and money)
What is needed to start the business
What makes this business a good business in general
What makes this business a good "at-home" business
Make sure you site your sources

Advertising
http://www.nytimes.com/2007/11/01/business/media/01adco.html
Check out the article above. It talks about Walmart's advertising campaign for the holiday season 2007. Write a brief summary of the article and answer the following

- Why is Walmart making saving money a good thing
-What economic factors happening right now would suggest that we should start thinking about saving money
-Give an example of one of their taglines. What does it mean? Did it work? Why or why not? Find an updated article and tell me if Walmarts new approach is working. Remember to site your sources.

Sales and Marketing
One of the concepts we talk alot about in marketing is the concept of promotion. Getting the word out about your product or service through conventional or unconventional means. Many times during your life you will have the opportunity to promote yourself, so we bring up the topic of self promotion. Sometimes it is referred to as networking. Think about all the times you may have to promote yourself: jobs, scholarship, dates, colleges, interviews, marriage proposal, inlaws, or even impressing your teacher during class!! Think about how you would promote yourself as someone I should give 100 points extra credit to. I'm not going to give those points out, but for this assignment do the following:

Look up the concept of self promotion and tell me what you find online (what sort of things pop up on your search). Describe 3 and list your sources

Create a tagline or slogan for yourself which best describes why you would deserve the 100 points

Make sure to describe your tagline

Finally, write a paragraph or listing of reasons (realistic) as to why I should pick you.

Sunday, February 1, 2009

Week 2 Blog DUE 2/6/08

Well, you made it through the first week of the blog. I hope you learned something from the article that you read. Some of you lost points on your week 1 blog for not labeling your paper properly. Remember I need the following;

Name 1st and last
Hour
Date
Blog Week
Title
Site your sources


Entrepreneurship

http://www.inc.com/30under30/2008/prolist.html

This is a link to to the top 30 entrepreneurs under 30. Choose three of them and give me a summary of their business and how they got their start. Then tell me what characteristic do you think they posses that allows them to be successful.

Advertising
Do a little research (at least three sources) on how alcohol and tobacco advertising has changed in the last 30 or so years. What regulations have changed what products can be advertised on different media. Pictures will ad to your discussion. You should EASILY be able to get 3/4 of a page of information. DO NOT COPY AND PASTE. With three required sources, you will need to put your thoughts in your own words. Be descriptive and complete...but most of all have fun with this interesting topic.

Sales and Marketing
Read the attached article on Buzz Marketing.http://www.graphicdefine.org/issue1/buzzmarketingThis concept has been generating alot of "buzz" in the marketing industry. Summarize the article making sure you define buzz marketing. Why is it important?Do you believe buzz marketing can work? How?Give an example of specifically how you could create "buzz" about the product you are designing for your product development project. I need at least a solid 1/2 page.