Sunday, February 8, 2009

Week 3 Blog DUE 2/12/09

Entrepreneur

Reasearch, list and describe 5 of the top "at-home" businesses
What are they- name and describe the business
Investment (time and money)
What is needed to start the business
What makes this business a good business in general
What makes this business a good "at-home" business
Make sure you site your sources

Advertising
http://www.nytimes.com/2007/11/01/business/media/01adco.html
Check out the article above. It talks about Walmart's advertising campaign for the holiday season 2007. Write a brief summary of the article and answer the following

- Why is Walmart making saving money a good thing
-What economic factors happening right now would suggest that we should start thinking about saving money
-Give an example of one of their taglines. What does it mean? Did it work? Why or why not? Find an updated article and tell me if Walmarts new approach is working. Remember to site your sources.

Sales and Marketing
One of the concepts we talk alot about in marketing is the concept of promotion. Getting the word out about your product or service through conventional or unconventional means. Many times during your life you will have the opportunity to promote yourself, so we bring up the topic of self promotion. Sometimes it is referred to as networking. Think about all the times you may have to promote yourself: jobs, scholarship, dates, colleges, interviews, marriage proposal, inlaws, or even impressing your teacher during class!! Think about how you would promote yourself as someone I should give 100 points extra credit to. I'm not going to give those points out, but for this assignment do the following:

Look up the concept of self promotion and tell me what you find online (what sort of things pop up on your search). Describe 3 and list your sources

Create a tagline or slogan for yourself which best describes why you would deserve the 100 points

Make sure to describe your tagline

Finally, write a paragraph or listing of reasons (realistic) as to why I should pick you.

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