Ok, so I'm not obsessed with Sarah Jessica Parker, but I'm loving her strange connection with the Steve and Barry's stores. I'm also interested in all the promotion that is surrounding the launch of her new clothing line on June 7th. So....
Log onto the SJP bitten clothing line website at www.bittensjp.com. Also log onto the Steve and Barry's site for comparison. www.steveandbarrys.com
- Check out the sjp bitten site. Look at the preview of over 400 items she will have for sale.
- Describe the look of the clothes. who is the target market? would you buy them....why or why not?
- Check out the Steve and Barry's website. What do they offer on their site
- Why would sjp choose to work with Steve and Barrys? Do you think it is a good fit? Why or why not?
- Do you think the line will be successful? Why or why not?
SALES AND MARKETING
Read this article on the seven steps to marketing your new product. List each step and tell me the following:
Brief description of the step
Why it is important
Specifically, how would you apply these steps to the new product you are developing?
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