Blog Assignment Week 2 DUE 4/18/08

Ok, here is your second try at a blog assignment. Remember the requirements:

Name
Hour
Date or week of blog
Title of assignment
Site your sources

Sounds easy, huh?

Sales and Marketing

Read the attached article on Buzz Marketing.
http://www.graphicdefine.org/issue1/buzzmarketing

This concept has been generating alot of "buzz" in the marketing industry. Summarize the article making sure you define buzz marketing. Why is it important?Do you believe buzz marketing can work? How?Give an example of specifically how you could create "buzz" about the product you are designing for your product development project.

Fashion Marketing
Amanda Bynes and Sarah Jessica Parker have recently launched clothing lines with the retail outlet Steve and Barry's.
Log onto www.steveandbarrys.com , www.bittensjp.com, and www.dearbyamanda.com and answer the following questions.

Check out the bitten and dear websites and look at some of the collections looks
Describe the looks of the clothes.
Who are the target market of each collection
Check out the Steve and Barry's site.
What types of things do they offer on their site
How are they promoting bitten and dear
Why would Sarah Jessica Parker and Amanda Bynes choose to work with Steve and Barry's? Justify your answer.
Do you think the lines will be a success? Why or why not.
Are there any new lines from celebrities being promoted on Steve and Barry's?

Sports and Entertainment Marketing
The Minnesota Twins will have a new ballpark in the next couple of years. What will that ballpark be like compared to the metrodome? What amenities will it offer tiket holders? What promotions are they doing? What are they doing for season ticket holders?

Go online and find the website of the new twins ballpark and answer the above questions.

Remember to put your name, hour, and Friday's date at the top of your page. Your paper should also include the title of the assignment.