Remember your blog assignments are due at the beginning of class time........that includes your printing!!
FASHION MARKETING
Read the attached article on Fashion Marketing 101:
http://www.optitex.com/en/News_-and-_Events/Professional_Articles/Fashion_Marketing/Fashion_Marketing_101
Write a brief summary of the article. and answer the questions below
How do fashion marketers help designers?
How do fashion marketers help retailers?
What do you think are some of the most important characteristics of fashion marketers?
Which one do you feel is the most important? Why?
SALES AND MARKETING
Read the attached article on Buzz Marketing.
http://www.graphicdefine.org/issue1/buzzmarketing
This concept has been generating alot of "buzz" in the marketing industry. Summarize the article making sure you define buzz marketing.
Why is it important?
Do you believe buzz marketing can work? How?
Give an example of specifically how you could create "buzz" about the product you are designing for your product development project.
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