Happy 5th week of term 4!!! Some of you are neglecting to use the proper format when turning in your blogs. See previous posts for blog format. Please also remember to do the blog that is for your class and not just any blog.
Sales and Marketing
http://www.inventionconnection.com/whatsnew.html
This week we will be starting a new project on product development. Use the link provided above, or another source and describe 5 new inventions that are in the process of being developed and marketed. Describe the item, paste a picture of the item, and tell me if you feel this invention will be a sucess and why or why not.
Fashion Marketing
http://www.usatoday.com/money/media/2008-05-04-qvc-home-shopping_N.htm
Please read the fascinating article above about the trials and tribulations of QVC (tv shopping network). Give me a 1/2 page summary about the article and then......describe 2 ways that QVC could market their products to get more viewers and sales. For example, how could they better reach your age group. Then describe 3 things you would like QVC to sell that your age group may purchase.
Sports Marketing
This week you will be checking out the website www.sponsorhouse.com.
It is a site that works with athletes and compaies to find sponsor match ups. As we talked about in class, sponsorships are not the same as endorsements. Please explore the site and answer the following questions.
- What is the difference between sponsorship and endorsement?
- How did this site get its start?
- What is the purpose of the site
- Does the site work with any particular types of sports?
- What are some examples of sponsorship matchups?
- If you were an athlete, how would you use this site?
- If you were a company, how would you use this site?
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