Week 7 Blog Due 5/23/08

Sales and Marketing

This week we will start talking about sales. Salespeople must know what motivates customers to buy and what decisions customers make before the final purchase. Although there are many reasons customers purchase products, their motives fall into two categories: Emotional and Rational. Use your research skills to find the difference between emotional and rational buying decisions. Describe the difference and list some products that fall into each category. The following article will help get you started. http://www.nfib.com/object/3740956.html

Fashion Marketing
This week we are talking about customer service and promotions. Customer service is a very important part of a store's image and brand. For instance, Nordstrom is a store known for giving outstanding customer service. Find a current article that discusses customer servicel. It may be about how customer service is changing, highlight a store that gives good customer service, or talks about how important customer service is in a changing economy. Find the article, write down the source, write a summary and how it relates to the class. I'm looking for about 1/2 a page.

Sports Marketing
The summer movie season is upon us!!! I'm excited for the new Indiana Jones movie, how about you? Find an article that talks about the new movies coming out for the summer. What movies are coming out? Are the writers excited about the movies? Are there any sequels, which are always popular in the summer? Why is the summer a popular time for new movies to come out? Make sure you write at least 1/2 a page and write down the name of the source.